I was tasked to create a unique visual system, strategy, and implementation for an online member benefits area for a large fin-tech company. I created a strong brand and visual identity, along with the name ‘Huben’. A state-of-the-art artificial intelligence member benefit guru, who helps members get the most of their member benefits. The results were overwhelming, with the new platform generating a 220% increase in usage and member signup.
Brand a new member benefits area